One of the major issues California is undergoing is the drought. The task we were given was to rebrand the drought by creating a poster.

Challenge

Create an informative poster with a subtle alarming tone to capture a viewer's attention to take action.

Solution

Educate viewers on their water footprint by relating daily items used or consumed to create an emotional connection within a visual.

Design

Using Adobe Color CC, my team and I wanted to create a visual using complimentary colors. Blue was the primary color chosen for the drought. Brown was a complimentary color that gave a more serious tone compared to orange and green. The yellow was used as an alarming tone, while still offering viewers a gentle feeling in comparison to red which is signified as more of an alert for danger. 

The fonts chosen were Gotham and Facile Sans. We chose Sans Serif typefaces to stay with our subtle alarming theme. Sans Serifs are also typically used as headlines. The fonts give a playful tone, while still informing the viewers on the subject at hand.

NEXT STEPS

The drought is no where close to an end and a next step would be to continue creating a variety of posters  that each have a unique item displayed that compares to an individual's water usage. This will educate each individual on their typical daily water footprint.

Project duration

1 hr

My Team

50 User Experience Design Students

My Role

Visual Design: Font and Color Scheme